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YOWZA Yogurt Paradise Opening Later This Summer

The people who brought you Lalajava Coffeehouse, and their partners, are venturing into the land of frozen yogurt.

They've already got some of the best sweet treats, coffee, sandwiches and T-shirts around. Now Scott and Lala Boyers, who own are looking to corner the local market on frozen yogurt.

Along with partners James and Brenda Brown, who are local developers, they hope to open YOWZA Yogurt Paradise by mid-August, if the permitting process goes as planned. The lease has been signed to move in to the mixed development at 269 West Main St., and Scott says they'll be "building this from the ground up. It'll be from scratch."

"We’re hoping sometime mid-august," said Scott. "When you do a new business you have obstacles. We’d like to get open for the summer, but we’re doing it anyway. We know we’ll get support from the locals. Locals are always so supportive around here."

YOWZA will be a weigh and pay (by the ounce), self-serve frozen yogurt operation, with a changing rotation of 12 flavors to choose from each day. In the center, said Boyers, will be a large frozen yogurt condiment bar, complete with all the toppings.

"It'll be a very tropical paradise yogurt shop," he said, "and we’re going to put big screens in there. We're going to make it an enterainment place in a way. It's going to be a place where you come in and build your own masterpiece.""

And by the way, YOWZA is in capital letters because Scott hopes customers will get accustomed to yelling "Yowza!" when they come in. 

PauleyKing June 13, 2012 at 12:41 PM
this will be disappointing for them - where will people park? it looks like there are about 5 spaces per building
The Troll of Northborough June 13, 2012 at 01:06 PM
269 main st? isnt that like right beside the trobetta's / beezers stand that just opened?
Epiphany Kids June 13, 2012 at 01:16 PM
amazing people, and strong- minded in business, no doubt you will make it work! Good luck my friends!
Larry June 13, 2012 at 02:35 PM
They meant to say 269 WEST Main Street, Shame on them.
Amy Walton June 14, 2012 at 01:04 AM
I can't wait! Yum!
Maureen June 14, 2012 at 02:11 AM
Talk about Debbie Downer Susan. ? Good to have new businesses. Would think you'd need to sell a bunch of yogurt. Hope it's low fat.
Townie June 14, 2012 at 03:24 AM
Completely a Debbie Downer-blah! I think this is a great addition as well as location for this business. Lalajava has done a fine job. Can't wait for YOWZA!
Kirby June 15, 2012 at 03:24 AM
Give these people a break! Sounds great! Can't wait!
Gina Pike June 17, 2012 at 10:02 PM
I can't wait, what a great addition to our town.

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