They've already got some of the best sweet treats, coffee, sandwiches and T-shirts around. Now Scott and Lala Boyers, who own are looking to corner the local market on frozen yogurt.
Along with partners James and Brenda Brown, who are local developers, they hope to open YOWZA Yogurt Paradise by mid-August, if the permitting process goes as planned. The lease has been signed to move in to the mixed development at 269 West Main St., and Scott says they'll be "building this from the ground up. It'll be from scratch."
"We’re hoping sometime mid-august," said Scott. "When you do a new business you have obstacles. We’d like to get open for the summer, but we’re doing it anyway. We know we’ll get support from the locals. Locals are always so supportive around here."
YOWZA will be a weigh and pay (by the ounce), self-serve frozen yogurt operation, with a changing rotation of 12 flavors to choose from each day. In the center, said Boyers, will be a large frozen yogurt condiment bar, complete with all the toppings.
"It'll be a very tropical paradise yogurt shop," he said, "and we’re going to put big screens in there. We're going to make it an enterainment place in a way. It's going to be a place where you come in and build your own masterpiece.""
And by the way, YOWZA is in capital letters because Scott hopes customers will get accustomed to yelling "Yowza!" when they come in.