McDonald's Sales Down: Are You Part of the Reason?
Intense competition, a poor economy and consumers' switch to healthier eating has hurt the fast food giant.
The fast food industry's competitiveness level is at an all-time high, with McDonald's, Burger King and Wendy's, the three largest chains, experimenting with menu changes to try to appeal to the masses. McDonald's is dropping at least two of their current menu items, with more possibly being taken off the menu as well, Reuters reported.
Shares for McDonald's were down 0.2 percent this week, and in October, global restaurant sales fell for the first time in nine years.
The economy has also hurt the industry, as less people are spending money on restaurants because they have less money to spend overall.
Lastly, as more people look to eat healthier, they're eating less and less fast food. The obesity epidemic is an often talked about problem in America, and an increased number of people are becoming more concerned with what they eat.
How often do you eat at fast food restaurants? Do you eat at fast food restaurants less than you used to? Tell us in the comments section.